NewJeans Selected As Newest Global Ambassadors for Coca-Cola

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According to the Korean tabloid Soompi, ADOR has announced that NewJeans has been selected as the newest global ambassadors for Coca-Cola—and for their first project with the brand, the girl group will be taking part in a new Coca-Cola Zero campaign within Korea. In a collaboration with Coke Studio, the campaign will include a brand-new commercial song called ‘Zero’ that will be released as a digital single.

“NewJeans and Coca-Cola’s collaboration song ‘Zero’ will be released on various digital music platforms on April 3,” the agency shared on March 31. A spokesperson for Coca-Cola also commented, “We hope that through our collaboration with global rising star NewJeans, you’ll be able to feel the thrill of the moment you meet Coca-Cola Zero.”

According to ADOR, the release of the song ‘Zero’ will be accompanied by a music video scheduled to debut on April 3 at 6 p.m. KST. “Both NewJeans and Coca-Cola Zero have a distinctive charm that can’t easily be emulated by just anyone. We’re looking forward to the unique synergy that will be created by the two of them coming together,” ADOR stated.

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