A plane carrying 175 passengers and six flight attendants left the runway and crashed into a fence at Muan International Airport in South Korea, according to the Yonhap news agency.
The Jeju Air plane was arriving from Thailand and the accident took place as it was landing, the report said.
It reported there were 28 dead, and two people were found alive in the rescue so far.
Photos shared by local media showed smoke coming out of the plane.
Fire authorities said a blaze had been put out and that passengers were being rescued from the plane’s tail.
According to AP, the emergency office said a landing gear malfunctioned on the plane.
A Jeju Air spokesperson said the airline was checking the reports.
South Korea’s acting president Choi Sang-mok asked for an all-out effort to be made on rescue operations.
The airport is about 288 kilometres from the capital Seoul.