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Samsung Launches S25 Ultra, What’s New? Check Prices

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Samsung announced that customers can pre-order its latest Galaxy S25 Ultra, Galaxy S25+ and Galaxy S25 smartphones that set a new standard as a true AI companion with Samsung’s most natural and context-aware mobile experiences ever created.

Galaxy S25 series represents the first step in Samsung’s vision to change the way users interact at every touchpoint by seamlessly integrating AI agents and multimodal capabilities. A first-of-its-kind customized Snapdragon® 8 Elite Mobile Platform for Galaxy chipset delivers greater on-device processing power for Galaxy AI and superior camera range and control with Galaxy’s next-gen ProVisual Engine.

Samsung’s S25 series comes in three variants — the S25, S25+ and the S25 Ultra — as has been the case with previous flagship launches.

 

The starting prices are as follows:

Galaxy S25: $799

Galaxy S25+: $999

Galaxy S25 Ultra: $1,299

Samsung will start taking preorders for the S25 series on Wednesday and the devices will go on sale on Feb. 7.

Samsung Galaxy AI front and center

Last year, Samsung launched Galaxy AI — its suite of artificial intelligence features — on the S24.

With the S25, Samsung unveiled additional AI applications with the aim of making the phone more like a digital personal assistant.

Samsung’s latest devices can carry out tasks across multiple apps when prompted. For example, a user can ask the phone to find their favorite football team’s schedule and add it to their calendar. Or a user could prompt the AI application to find nearby pet-friendly restaurants to send to a specific contact. All of these actions will be carried out by the device across multiple apps.

Samsung said the feature supports third-party apps like Spotify and Meta-owned WhatsApp, as well as its own and Google’s apps.

The AI application can also change settings on the phone when prompted by a user.

Samsung’s latest features underscore the way in which the South Korean tech giant and some of its rivals are racing to make AI on devices more like personal assistants that cater to a person’s usage habits and preferences.

Custom chip, new design

To power its latest AI features, Samsung and Qualcomm worked on a custom processor. The Qualcomm Snapdragon 8 Elite for Galaxy is exclusive to Samsung with the South Korean giant claiming it is the fastest processor ever in a Galaxy device.

 

Fast but low power consumption processors inside of smartphones are vital for ensuring management of heavy AI workloads without draining the battery.

Samsung also talked up other changes to the hardware including an improved camera on the S25 Ultra model and new design.

The S25 series now has rounded corners rather than the more angular design of its predecessors.

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